Marketing Toolkit
Sales & Marketing Toolset
The Loadrite marketing toolkit from Spectra Data allowed the creation and tracking of all marketing communication to groups segmented by demographics.
It measured responses to marketing campaigns and past purchase history. It also recorded each sale against a customer, along with the dealership and the distributor involved – giving a complete history of how and why each sale was made. It allows the tracking of individual marketing campaigns against sales to record their effectiveness.
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Administration Toolkit
Business Process Automation
The Administration Toolkit allows staff to track the serial numbers of each unit of stock and its bill of materials through the processes of allocation, shipping, invoicing and installation, so a history of each stock item can be maintained for warranty purposes.
It also collects the details from returned warranty forms so the marketing toolkit can use this information (such as installer, installed date, reason for purchase, etc…).
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